Google Updates - December 2019

Here are the stories somewhat categorized for the past 30-days:

Google Algorithm Updates:

Google Confirmed The November 2019 Google Local Update - Here Is What We Know
Google New Years Search Algorithm Update? Mixed Signals.
Google Christmas Search Algorithm Update Chatter - I Don't Think So
Google Search Algorithm Update This Week; Mixed Signals & Confusion
December 11th Google Search Ranking Algorithm Update Signals
Recent Google Algorithm Update Chatter May Be Related To An Analytics Bug
December 4th Google Search Ranking Algorithm Update. Maybe?
Google: We Can Debug Our Search Ranking Algorithm At Many Levels
Google BERT International Launch Still Impacts ~10% Of Queries
Google BERT Now International Supporting Over 70 Languages

Google SEO:

Google News Submission Not Required, Powered By BERT & New Top Stories Features
Google News Publisher Center Updated & News Content Now From Web
Google's New GoogleBot User-Agent Names Rolling Out
Google: Put Voice Search Optimization Fad To Sleep Already
Google: E-A-T Less Important For E-Commerce Sites
Google Updates Search Quality Raters Guidelines On December 5th
Medium Google Organic Traffic Takes A Beating
Google News Stopped Supporting Stock Tickers & Genre?
Google: We Try To Understand Comment Sections But It Is Primary Content
Bing's Frédéric Debut: Keyword Research Practices Should Be Replaced By Intent Research
Google Super Easy Explanation How It Uses Machine Learning In Search
Google: It's Not Just About Improving Your Content But Rather Your Whole Web Site
Google Video Spam Through Text-To-Speech Technology
Google Mocks SEO Strategy To Update Stories With "2020" Titles & Headlines
Google: Fewer Page Types Is Easier
Google: Legal Interstitials Are Fine As Long As We Can Index Content
Google: You Always Need Textual Content On-Page
Google Again: Linking Out To High Authority Sites Does Not Help With Your Rankings
Google On Salience Score Matter For SEO
Google's John Mueller Answers Seven Common SEO Questions Including The Secret To Ranking
Google May Treat Some 404s As 301s & Canonicalize To A New URL
Google: Speakable Markup Works Outside Of News Content
Google Warns: City Landing Pages Can Be Doorway Pages & Against Guidelines
Google: BERT Does Not Affect Indexing

Google Search Console & Analytics:

Google Search Console Updates Messaging Interface
Google Discover Performance Reports Now Show Data Faster
Google Search Console's Coverage Report Shows More Indexed Pages
Google Analytics Bugs Causing Concern & Confusion
December 16th Google Analytics Bug Not Fixed Yet
Google Adds Checkmarks In Boxes For Search Console Reports
Google Search Console Uncommon Downloads; You Should Request Review & Ignore
Google Search Console Speed Report Changes
Google Discover Performance Report Data Bug; December 8-13
Google Search Console Showing Errors For Incorrectly Tagging URL With RDFa or Microdata
Google Search Console Job Postings Errors Adjustments

Google Local:

Google Local Pack "Choose Area" Feature Now Live
Google Displays "Get More Reviews" For Local Knowledge Panels You Manage
Google My Business Photos Being Added To Google Posts Without Option To Delete
Google Local Pack Tests Tile-like Buttons
Google Local Tests Browse By Photo
Google Allows You To Request Multiple Quotes From Local Service Ads
Google Local Panel With New Service Areas Icon
Google Local Pack Tests Site Cards Element
Google Tests Local Service Ads For Realtors
Google Local Panel With "X Minutes From Landmark"
Google Tests Local Pack With Black Ad Label On Desktop
Google User Interface & Search Changes:
Google News Site Command Feature Temporarily Out Of Order
Google Images Tests Paginated Results
Google Snippet Shows List Includes For Some List Based Content
Google Tests Featured Snippets With "See What Others Say"
Google Invites Many To Cameos In Search
Google 2019 Holiday Decorations Are Live For Christmas, Chanukah & Kwanzaa

Google Business:

Larry Page & Sergey Brin Hand Sundar Pichai CEO Role For Both Alphabet & Google

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In 2020 How to Use Headings for SEO

Google’s offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them.

How to Use Heading Elements:

It is important to use headings to show the document structure. <h1> headings should be used for main headings, followed by <h2> headings, then the less important <h3>, and so on.

Note: Use HTML headings for headings only. Don't use headings to make text BIG or bold.

Background on Heading Tags for SEO

In the early 2000s, heading elements (H1, H2, and H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank.

The word “rote” means doing something mechanically and out of habit, without thinking about it. Adding keywords to headings tags has become a rote SEO practice. It’s done not because it’s useful but because it’s a habit. Take a look at the top-ranked sites for almost any query and it’s highly likely you won’t see sites seeding heading tags with keywords.

Title Tags: The title tag is an HTML tag that exists in the head section of each webpage. It provides an initial cue or context as to what the topical subject matter is of the respective page it is on.

Unique Tags: Duplicate title tags are not helpful to searchers or search engines. If you have duplicate tags you’ll see them in Google Search Console or Bing Webmaster Tools reports and you’ll often find that the search engines have chosen to ignore your title tag and use other content it found on your page for the blue link text in the SERP.

What Mueller said: To explain that Google reads headings in the way they were meant to be, which is for understanding what the topic is of the paragraphs that follow the heading is about.

"We do use headings when it comes to search. But we use them to better understand the content on the pages."

• It is an outdated and rote SEO belief that H1 headings are more important as a ranking factor than H2 headings and that H2 headings are more important (as a ranking factor) than H3 headings and so on. The rote SEO belief is that one puts their most important keywords in the highest level heading and less important keywords in the lower level heading elements.
• The relative importance of heading tags, that H1 is more important than H2, used to be a real ranking factor over 15 years ago.
• Heading tags can indicate hierarchical levels of information, that several H3 headers are sub-topics of the previous H2. That’s not a ranking factor issue. It’s the proper organization of a web document.
• What Mueller appears to address is that rote SEO idea that one heading is more important than another heading for ranking purposes.

The Right Way to Use Heading Tags

• What John Mueller takes time to explain is that heading tags are useful for explaining what the text is about, which is the purpose of heading tags.
• Heading Tags come with various attributes to make user-friendly websites but Search Engines use these defined headings solely to index the structure and content of web documents including blog posts.
• Heading tags are crucial for the proper On-page SEO of your blog posts.

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